Boost or reduce color saturation to create perfect color palettes
Example: #4f46e5
79, 70, 229#4f46e5243°, 75%, 59%Original
Saturation: 75%
Saturated
Saturation: 50%
Color saturation determines the intensity and purity of a color. Higher saturation means more vibrant colors, while lower saturation creates muted, grayish tones.
Colors appear vivid, intense, and pure. Think of bright neon signs or tropical flowers. High saturation draws attention and creates energetic designs.
Colors appear muted, soft, and grayish. Creates calm, professional, or vintage aesthetics. Useful for backgrounds and subtle accents.
| Industry | Saturation Level | Purpose | Example Colors |
|---|---|---|---|
| E-commerce | High (80-100%) | Call-to-action buttons, sale banners | |
| Healthcare | Low to Medium (30-60%) | Calming interfaces, professional branding | |
| Luxury Brands | Medium (50-70%) | Elegance, sophistication, premium feel | |
| Children's Apps | Very High (90-100%) | Engagement, excitement, visual stimulation |
#RRGGBB format
#4f46e5Red, Green, Blue
rgb(79, 70, 229)Hue, Saturation, Lightness
hsl(243, 75%, 59%)Hue, Saturation, Value
hsv(243, 69%, 90%)High saturation colors evoke strong emotions: excitement, energy, urgency. Low saturation colors create calmness, professionalism, and trust. Adjusting saturation can completely change how users perceive your design - vibrant colors grab attention, while muted colors encourage focus and reading.